Many golfers leave this great game thru pure frustration of not improving. Do you fall into this category or are you about quit the game? Well, you are not alone as more than 10% of golfers quit the game. Put it this way, you can’t be a good race car driver without knowing how the engine works, and you can’t be a GOOD GOLFER without knowing how your golf clubs work.

Unfortunately, there is no industry standard in golf club manufacturing and you are left to believe all the technological marketing campaigns given to you by the big golf companies. Did you know that one company’s stiff flex can be another’s Ladies flex. One company’s 7-iron loft can be another company’s 8-iron loft. Over the past few years, many of the core golfing community have become very disenchanted with the golf club retail industry. In order to push sales, these companies now bring out new models every year instead of every two to three years. Each time, promising greater improvement in performance from previous models. Furthermore, a driver bought by a golfer for RM1,600 in July, may be sold in November for just RM900 in a close out sale to make room for the next new model.

What would the customer believe: Are these companies more interested in their credit cards or are they ffering a solution to better golf? As a result, many golfers are looking for different options for getting better performance out of their quipment investments. Do You Know Your Golf Clubs? If you don’t understand how the club length, loft/lie angles, shaft flex, weights, grip size and etc. are properly matched to the way you swing, the club will just remain that - a club. Golfers will continue to buy brand name equipment and be mystified every time they cannot hit them onsistently. They will go on experiencing this frustration with the game, which really should be fun. However, I am not saying that off the shelf clubs are not good, they are all good only if they are fitted correctly to suit you.

The Solution
To fully understand your equipment, the only way is to have them and your swing fully assessed by a qualified custom fitter. The assessment can reveal to the golfer why he may have a favourite or most hated club in the
bag.
The club assessment is a thorough 45-minute evaluation of both the golfer and his golf set and involves the following:
1. Player interview
2. Loft & Lie measurement
3. Wood face angles
3. Total weight, swingweight and MOI
4. Club length measurement
5. Shaft Flex Frequency (CPM: Cycles Per
Minute)
6. Shaft bend profile (also known as kick point)
7. Grip Size
8. Launch monitor test (i.e. ball speed, launch
angle, spin rate, club head speed)
9. Swing path and face angle analysis



pictures provided by PAR Golf Magazine Malaysia